Thursday, December 17, 2009

Soapgate - Packaging air for sale in products.


Are you really saving when you go to a dollar store? Apparently not on Dial Soap. If you look at the price per ounce, you're really losing a penny per ounce of product. It may not seem like much, but it will add up.

What we assume about famous brands is that they are all the same size. It turns out that products are not exactly standard. Some retail stores have so much power over whether or not a product gets good exposure to consumers that the store itself can negotiate an alteration in the manufacturing process of a product to increase the store's profits.

Soapgate is just one example that shows why you should really pay attention to the ounces of a product, the size of the cardboard tube that holds paper towers or toilet paper, whether toilet paper is quilted, whether yogurt is whipped.

Imagine you are the manufacturer of a product. Now imagine how many ways you can possibly include air in your product.

Soon I will be looking into toilet paper. It can be made longer by compression. It can also be made to appear fuller on the role by quilting.

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